The Association for Continuing Legal Education (ACLEA) 46th Mid-Year conference in Orlando really gets going on Sunday, January 31, 2010, but highly recommended for all first-timers is the Saturday Boot Camp. Even the most seasoned will benefit. With a dozen years under my belt as a law firm director of continuing legal education (CLE), I went though it last year and came out a happy camper. I gained a better understanding of the broader CLE spectrum including law schools and state regulators.
The Boot Camp agenda includes:
- Introductions and What You Hope to Gain as an ACLEA Member
- Program Planning from A to Z
- The Basics of Marketing CLE Products
- Technology and CLE
- The MCLE Application and Reporting Process
- Finances and Negotiation Techniques
I just registered and picked up my package of materials and goody (notice the singular) which for the not inexpensive price was sadly lacking.
Registration fees, like the conference hotel rates exceed my entire flight and one week hotel suite down-the-block package. I’m not sure of the logistics, but would love to see tiered registration, from one-day to the entire four-day options.
Legal blogger, technology early adopter, and social media trailblazer, Kevin O’Keefe is the keynote speaker:
“Social Media Strategy: A Conversation with Keynoter Kevin O’Keefe” – You’ve just heard Kevin O’Keefe of LexBlog discuss how social media is affecting the way lawyers and law fi rms work, network, communicate with each other and access information. Now join the Technology and Marketing SIG luncheons for a more in-depth roundtable discussion of how CLE organizations can more effectively market to lawyers and law fi rms. What makes your programs and publications attractive to them? What is fundamentally different about social media marketing than traditional forms of marketing? This practical conversation with Kevin O’Keefe will address these and many other questions.
Select agenda highlights include the following:
| Session | Date | Speaker |
|---|---|---|
| A Whole New World: Social Media | 1/31/2010 | Nathaniel T. Trelease, Kevin OKeefe, Peter Berge, Amy Danziger Shapiro, Alli Gerkman |
| 7 Habits: The Foundations of Effectiveness, How to be a Proactive CLE Professional, Creating a Person Mission Statement (Part 1, Part 2 & Part 3) | 1/31/2010 | Lawrence J. Center |
| Facebook Workshop: Facebook in CLE How to Set Up and Use in Marketing; | 1/31/2010 | Donita Bourns Douglas, Jennifer L C Flynn, Amy Danzinger Shapiro |
| MCLE for Law Firms | 1/31/2010 | Roger B. Curlin III, Gina Roers |
| Twitter & LinkedIn in CLE: Practical Marketing & Networking Applications | 1/31/2010 | Peter H. Berge, Mark Rosch |
| Legal Research in Law Firms Today | 1/31/2010 | Carole Levitt, Terry Psarras, Benjamin Toby |
| Career Development in CLE: How to Refresh, Refocus and Grow Your Future | 1/31/2010 | G. Ginsburg, Terry Burnett, Julene Franki, Gary L. Wilbert |
| ALI-ABA/ACLEA Critical Issues Summit Debriefing: A Panel Discussion of the Issues and Takeaways from the CLE Summit | 2/1/2010 | Patrick A. Nester, Leslie Belasco, Charles C. Bingaman, Mark T. Carroll, Jessica A. Justice |
| Going Green: Environmental Initiatives in Publishing and CLE | 2/1/2010 | Kathryn Bellman, Karen D. Lee, Roger Siebert |
| Creating & Marketing Advanced and Hands on Courses - Two Valuable Sessions in One... 22 Where Have All the Lawyers Gone?: Creating 21st Century CLE Skills Programs for 21st Century Lawyers | 2/1/2010 | Charles H. Rose III |
| Seminars on Steroids: How to Approach, Develop, and Present the Large/Complex Program | 2/1/2010 | John M. Redenbaugh |
| Preparing a Business Plan - MBA-style Business Plans for CLE Organizations | 2/1/2010 | James D. Thaler, Jr. |
| Breaking the Mold and Turning Obstacles into Opportunities: How to Further Develop Your Lawyers Despite the Economy | 2/1/2010 | Diane Costigan, Danielle Fredricks, Kristen Ireland |
| ALI-ABA/ACLEA Critical Issues Summit Workshop: Where Do We Go From Here? | 2/1/2010 | Charles C. Bingaman, Patrick A. Nester |
| How Law Firms and Legal Employers Make CLE Buying Decisions | 2/1/2010 | Jan F. Majewski, Nick Cox, Richard R. Goldberg |
| You Can't Spell "Clients" Without C-L-E | 2/2/2010 | Karen Keene, Jan F. Majewski |
| Membership Programs: Flat Fees and Unlimited Access, What Do They Mean for CLE? | 2/2/2010 | Frank V. Harris, Ryan Bailey. William E. Connors, Karen D. Lee |
| Viral Marketing & Video: Permeating Your Target Market Overnight (or in a Fortnight) | 2/2/2010 | Alli Gerkman, David Schnurman, Graham Thatcher |
| Websites That Work: Creating Websites that Drive Your Brand | 2/2/2010 | Gayatri Bhalla |
| Navigating the New Media: Legal Issues for CLE and Legal Publishers in the Landscape of Facebook, Twitter, the Kindle and YouTube | 2/2/2010 | Terence F. Brennan |
For additional updates, information and insight, check out
- Gina’s CLE Blog authored by Gina Roers
- Twitter updates set up by Alli Gerkman at http://www.eventvue.com/ACLEA
